Goals are a part of every aspect of business or personal life. They give a sense of direction and help you focus on a certain target. However, not every objective that you’ve said can be regarded as a goal. For instance, for your business, you may want to grow your customer base, improve brand awareness, or just increase conversions. But, none of these are necessarily ‘goals’ yet. For them to become goals, they need some additional details and specifications. This is where SMART comes in. SMART is an effective tool that is used to help guide goal setting. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Ensuring your goals meet these criteria will help keep you organized, give a sense of direction, and provide a time frame to work within & therefore, increasing the chances of you achieving your goal
SMART goals are:
Specific: well-defined, clear & unambiguous
Measurable: with well-defined criteria to measure your progress
Achievable: Attainable
Relevant: Reasonable, result-based & aligned with the overall objectives of the company or business
Time-bound: with a clearly defined time-frame
A smart goal is well-defined, clear & unambiguous. Be clear about what you want to accomplish. When drafting your goals, try to answer the five ‘W’:
A measurable goal will be instrumental so you can track your progress and determine if you are on your way to meeting your deadlines. Ask yourself:
A smart goal must be achievable & attainable. Try to keep your targets stretched so that you feel challenged but make sure to define & quantify your targets, so you can achieve them. When defining, point towards ‘How’ & ‘what actions are needed to be taken’ to achieve your goals. Moreover, if needed, calibrate again given the constraints. Ask yourself:
When setting SMART goals, evaluate if the set goals truly matter and that they align with everyone involved in the situation: the business, the company’s overall objectives, the team, and the stakeholders. Ask yourself:
SMART goals must always be time-bound. This will enable you to accomplish the goal within the defined time frame. In addition, setting time-bound smart goals will also help you prioritize the tasks and prevent delays. Besides, if the goal is not time-constrained, you run the risk of procrastinating and therefore, may lose the motivation to achieve it. Consequently, when setting up the goal, always define these:
Suppose you want to increase your sales by the end of next year. Here is how you will set up your SMART goal that is well-defined, quantifies the target, sets a strategy & assigns a time frame:
We aim to increase the sales of jackets by 20% by the end of the next quarter through social media campaigns where we will predominantly focus on influencer marketing.
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Goals are a part of every aspect of business or personal life. They give a sense of direction and help you focus on a certain target. However, not every objective that you’ve said can be regarded as a goal. For instance, for your business, you may want to grow your customer base, improve brand awareness, or just increase conversions. But, none of these are necessarily ‘goals’ yet. For them to become goals, they need some additional details and specifications. This is where SMART comes in. SMART is an effective tool that is used to help guide goal setting. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Ensuring your goals meet these criteria will help keep you organized, give a sense of direction, and provide a time frame to work within & therefore, increasing the chances of you achieving your goal
SMART goals are:
Specific: well-defined, clear & unambiguous
Measurable: with well-defined criteria to measure your progress
Achievable: Attainable
Relevant: Reasonable, result-based & aligned with the overall objectives of the company or business
Time-bound: with a clearly defined time-frame
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[et_pb_image src=”http://skillsharepk.com/wp-content/uploads/2022/11/SMART-Goals.jpg” alt=”What are SMART goals & how to write SMART goals” title_text=”SMART Goals” _builder_version=”4.6.6″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row]
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A smart goal is well-defined, clear & unambiguous. Be clear about what you want to accomplish. When drafting your goals, try to answer the five ‘W’:
A measurable goal will be instrumental so you can track your progress and determine if you are on your way to meeting your deadlines. Ask yourself:
A smart goal must be achievable & attainable. Try to keep your targets stretched so that you feel challenged but make sure to define & quantify your targets, so you can achieve them. When defining, point towards ‘How’ & ‘what actions are needed to be taken’ to achieve your goals. Moreover, if needed, calibrate again given the constraints. Ask yourself:
When setting SMART goals, evaluate if the set goals truly matter and that they align with everyone involved in the situation: the business, the company’s overall objectives, the team, and the stakeholders. Ask yourself:
SMART goals must always be time-bound. This will enable you to accomplish the goal within the defined time frame. In addition, setting time-bound smart goals will also help you prioritize the tasks and prevent delays. Besides, if the goal is not time-constrained, you run the risk of procrastinating and therefore, may lose the motivation to achieve it. Consequently, when setting up the goal, always define these:
[/et_pb_text][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” text_font=”Poppins|300|||||||” text_line_height=”1.6em” header_2_font=”Montserrat|800||on|||||” header_3_font=”Montserrat|800||on|||||”]
Suppose you want to increase your sales by the end of next year. Here is how you will set up your SMART goal that is well-defined, quantifies the target, sets a strategy & assigns a time frame:
We aim to increase the sales of jackets by 20% by the end of the next quarter through social media campaigns where we will predominantly focus on influencer marketing.
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