SEO vs SEM is a pretty common question in digital marketing. Let’s address it. In simple terms, the main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO is focused on optimizing a website to get traffic from organic search results. On the other hand, SEM is used to get […]
SEO vs SEM: What’s the difference? Read More »
WHAT IS A MARKETING FUNNEL? A Marketing Funnel is a representation of the steps a potential customer takes from finding about a brand till they convert into an actual customer. A digital marketing funnel essentially describes a customer’s journey with a brand: it maps the route from the initial stages – when someone learns about
The Marketing Funnel – Guide, Strategies & How to Optimize Read More »
What are SMART goals? Goals are a part of every aspect of business or personal life. They give a sense of direction and help you focus on a certain target. However, not every objective that you’ve said can be regarded as a goal. For instance, for your business, you may want to grow your customer
What are SMART Goals? Definition, Guide and Examples Read More »